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Anthony Giddens in New Iberia, LA: Agency and Structure in the Deep South: Changing the Male Dominated Structure of Automobile Dealerships through the Agency of three Generations of WomenDr. Suzette Plaisance Bryan. This study takes a Structuration Theory approach to an analysis of an automotive dealership run by three generations of women (a women in her 70's, her daughter, and her granddaughter). In his Structuration Theory, Giddens acknowledges that structure and agency determine social outcomes, but suggests that this dualism can be bridged: agents can link their processes of interactions with the structual components of social systems. Not only does this practice reproduce social systems, but it allows for the "creation" of structual components as a consequence of the actions. This study investigates how these women have utilized the enabling aspects of the rules and resources to transform their organization from male-dominated to female-dominated in a male-dominated industry.
Presenters Dr. Suzette Plaisance Bryan
(United States)
Visiting Assistant Professor Communication Department Southeastern State University Dr. Plaisance Bryan is presently serving as a Visiting Professor at Southeastern State University in Hammond, Louisiana. She has taught at Louisiana State University in Baton Rouge, LA, and Tulane University in New Orleans, LA. She is also president "Innovative Communication Consulting" an organizational development company.
Keywords
Person as Subject
(30 min. Conference Paper,
English)
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