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Effect of Internationalisation of Higher Education on Culture - An Indian Case StudyDr Amanpreet Chhina. This paper relates to the theme 'Learning Diversity, Education across Lines of Difference'. It aims to discuss the implications of internationalization of higher education on the Indian academic culture.
The foreign influence on Indian education system traces its history back to the late nineteenth century when it became a British colony. But after independence in 1947, most of these educational institutions were taken over by the natives themselves and they lost their cross cultural touch with time. After the liberalization of the Indian economy in the year 1991, internationalism began to touch all spheres of the nation – telecommunications, health, insurance, banking, FMCG industry, technology and of course, education. One of the recent phenomenon stemming from this phase, has been the creation of ‘joint ventures’ between one Indian and one/more Western University/College. This results in the transfer of courses from the western university/college to the Indian counterpart. It is expected that the programs coming from the western country are high on knowledge and technology and use more advanced instructional skills. All this gets imparted to the Indian students making them more competitive and the western university/college gains in terms of reach and currency. The objective of this paper is to analyse the effects of this new system of imparting higher education in terms of five parameters: Knowledge and technology; Behavioural; Economic; Social; Political. One such venture between a Canadian college and an Indian company would be taken as a case study to support the implications. Presenters Dr Amanpreet Chhina
(India)
Faculty in Business Studies Department of Automotive Marketing Canadian Institute for International Studies I started working as an academician and a researcher in August of the year 1998 (I was 24), as soon as I finished with my Masters in Business Economics with specialization in Marketing. I started with a part time job as a faculty member in Regional Institute of Management and Administration teaching the undergraduates (BBA) the courses in Fundamentals of marketing and Business Economics . Meanwhile, I took admission as a Ph.D student in the prestigious University Business School, Punjab University , Chandigarh, India.
The next year 1999 saw me getting deeper into research as well as taking up some teaching load in the University Business School (Executive MBA). This was a challenging transition. I taught the course on Consumer Behaviour to the highly experienced Blue-chip executives. I worked for hours and hours in the library making sure my knowledge matched theirs. The last day of the Semester, they gave me a standing ovation and recommended to the Chairman of the School that I teach them the next Semester as well. It was a feeling I would never forget ! From the year 1999 onwards, I worked passionately for my research project which was a study on –‘ Marketing Strategies of selected US, Japanese and Indian companies in Consumer Electronics and Computer Software Industry’. Meanwhile , I also took part time teaching assignments with various colleges and institutes of repute, as and when I could commit. These colleges were DAV College where I again taught BBA students Marketing Management and Business Economics; Bhartiya Vidya Bhawan (Evening College) which offered PG Diploma in Marketing and Sales , Gian Jyoti Institute of Management and Technology- MBA courses, Aptech Education Centre – Business Courses and ofcourse continued teaching the MBA students at the University Business school. These pursuits not only helped me enhance my instructional skills but also gave me an unparalleled satisfaction of being able to learn and help others learn. I completed my Doctorate in the year 2002 and received the degree in January 2003.This was also the time when Georgian College , Canada, selected me as a faculty for their India campus in Mohali. I have been here for almost a year now and have taught the courses such as Marketing, Marketing strategy, Consumer Psychology, Advertising, Business Economics and Human Behaviour . My resume is attached for your kind perusal wherein I have given a list of my publications and presentations. My latest venture is a book on ‘Automotive Marketing’ and the Pearson’s have already agreed to publish it.
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(30 min. Conference Paper,
English)
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